Design & Art Direction
Creative Eye
Experience: Branding /.Packaging / Print / Surface Pattern / Digital Assets / Art Direction
I started my career in billboards then jumped to designing and illustrating menus for the corporate hospitality industry. From there it was on to packaging design for Fortune 500 companies who specialize in food and beverage until life landed me in the toy industry.
It's been so much fun! it has taught me to be a systems thinker with great problem solving skills and an eye for detail. The small details are what make the Big Picture and I can usually see both. Upholding existing brand standards or creating them from scratch can be done with surety. I can keep it clean on a grid or take on an illustrative approach. I can lead or follow, depending on what is needed. The end goal is a high-quality result that meets business goals and needs..
Client: Toysmith Annual Catalog Responsibilities: Design, illustration, art direction, prepress
Client: Toysmith Annual Catalog Responsibilities: Design, illustration, art direction, prepress
Client: Toysmith Inflatable Water Toys Responsibilities: Packaging design system, product design, clothing style guide, photography styling and direction, production
Client: Smuckers Adams Peanut Butter Responsibilities: Logo update, packaging design
Client: Toysmith POP Display Responsibilities: Design and production
Client: Toysmith Neat-O Branding and Packaging Design Responsibilities: logo design, packaging design, illustration, style guide, sell sheet, catalog pages, production
Client: Toysmith Outdoor Discovery Packaging and Branding Responsibilities: logo design, packaging design, POP display, illustration, product color palette, style guide that includes both photography styling and design standards
MERMAID TATTOO PENS Client: Toysmith Responsibilities: Packaging design, stencil design, surface pattern design
KIDZ LABS PACKAGING DESIGN SYSTEMS CONCEPTS Client: 4M Responsibilities: Competitor audit, shelf sets, packaging design with various print techniques
CATALOG Client: Yoobi Responsibilities: Design, illustration, and prepress
Client: Toysmith Nature Discovery Journal and Carrying Bag Responsibilities: Design, design adaptation for fabric printing, production
PRANK U! BRANDING and PACKAGING Client: Toysmith Responsibilities: logo design, packaging design, spot illustrations, style guide, production